For the fifth consecutive year and after the success of the previous campaign, Colchones Aznar , the leading company in rest in Aragon, presents its Solidarity Mattress campaign; " Superheroes Dreams ". An initiative in which Colchones Aznar will donate part of the profits obtained from the sale of said product to the Association that cares for children with cancer in Aragon ( ASPANOA ), which supports their families and promotes research against childhood cancer in the Aragonese Community.
When a child is diagnosed with cancer, everything collapses around them. Pillars such as family, school and friends are shaken and everyone's life takes a new direction that revolves around uncertainty and hope. The days then change radically and the Hospital comes into play as that world where everything happens and the treatments become the centre of attention and the children's daily life. The little ones become real superheroes who face their illness and therapies... But they are still children who need to keep playing, and above all, develop their imagination and, of course, their dreams.
That is why Aznar 's Solidarity Mattress is launching its “Superheroes Dreams” Campaign this year in the run-up to Christmas. Mister Dream , Invisible Girl , Muelle Boy , Lady Huella and Super Elastic are five super heroes who come to the Hospital to help children during their treatment with their “superpowers” to defeat the “evil cancer” with fantasy and illusion. A way of incorporating this game to make them feel better and help them in their fight against the disease.
Colchones Aznar , in addition to donating, as is traditional, part of the profits obtained from the sale of this product to ASPANOA, wants to provide children with a collection of stickers so that they can decorate their hospital rooms at this time, turning it into a magical place where any dream can come true. In addition, children will be given a bracelet and a badge with the name of their favorite superhero…